Forma.

A clear creative brief.

Create an active lifestyle direction that feels energetic and works in compact everyday formats.

The direction we explored.

A bold wordmark and a violet-and-yellow palette connect the core identity with posters, cards and digital assets.

From idea to applications.

• Logo and wordmark direction
• Colour and typography system
• Poster and card applications
• Digital brand application guide

What the concept illustrates.

Consistency comes from a flexible system, not from repeating the same composition everywhere.

This is an illustrative concept. No client relationship, launch results or measured business outcomes are claimed.